Perfectly Raw is a Manitoba-based fresh raw pet food company that fills a specific role in our store: a local-made alternative for pets dealing with sensitivities or rotational needs. Like SMACK, every bag of Perfectly Raw you buy supports a Manitoba manufacturer — the dollars stay in our economy.
Perfectly Raw operates with similar principles to Carnivora — emphasis on protein variety, single-protein integrity, and quality sourcing — but with the local Manitoba advantage in fresher inventory turnover.
Perfectly Raw offers a rotating selection of single-protein and novel-protein options. The exact proteins available shift seasonally based on supply, but you'll consistently find a strong variety suitable for elimination diets and rotational feeding.
Ask our team about current proteins in stock — Perfectly Raw's lineup evolves more frequently than the larger national brands, which means you'll occasionally find proteins that aren't available elsewhere.
Allergy work alternative to Carnivora. For pets where you've cycled through Carnivora proteins or want to try a different brand's sourcing, Perfectly Raw provides another rotation option. Sometimes a sensitive dog responds to one brand's sourcing differently than another's — it's worth having both available.
Pet parents wanting Manitoba-local. If supporting Manitoba businesses matters to you, Perfectly Raw is a meaningful local choice for fresh raw — the same way SMACK is for dehydrated raw.
Rotational feeders. Adding Perfectly Raw to your dog's rotation alongside BCR and Carnivora gives you 3 different fresh raw brands working together — diversity at the protein and sourcing level.
Perfectly Raw runs a Buy 10 Get 1 Free loyalty program on cases. Free case is the lowest-priced protein on your card. Protein switching counts toward loyalty — every rotation builds toward your reward. Ask our team to track your card.