Pet Valu Performatrin / Prime: what is in it, and what we would feed instead
Made in Canada — Pet Valu exclusive · Pet Valu
Our take
Made in Canada counts for something, and the Ultra and Prime lines are decent kibble. They are still extruded kibble, and the grain-free ones lean on peas and lentils.
What the label says
Pet Valu's house brands (Performatrin, Performatrin Ultra, Prime, Pure) are mid-tier kibble at lower price points than premium brands. The Ultra and Prime lines have notably better ingredient profiles than the standard Performatrin — but all four are still extruded kibble with the format ceiling that comes with that.
- Extruded at high heat, like every kibble
- Most owners feed one formula for years
- Grain-free options use the legume-heavy pattern from the FDA's 2019 report
- Pea protein boosts the protein number on the label
- Processed, whatever the country of origin
- Whole, named protein
- Moisture in the food (raw is about 70% water; kibble about 10%)
- Protein rotation
- No starch binder
- Fresh fats and omega-3s
House-brand house-rules: Performatrin's "Ultra" line uses better protein sources but adds peas, lentils and chickpeas in the top five ingredients. That is the legume-heavy pattern the FDA described in its 2019 DCM report. The FDA never established a cause and stopped public updates in 2022, but it is worth knowing what you are feeding.
The switch at Barks N Purrs
Perfectly Raw (Manitoba-made, Buy 10 Get 1 Free) and Big Country Raw — truly fresh Canadian upgrade at Barks N Purrs.
Website prices on 2026-09-26. Cost per day is a starting estimate at 2.5% of body weight for an adult dog; your plan uses your pet's real weight and age.
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